At a time when digital saturation is challenging the effectiveness of conventional advertising, we partnered with Anzu to analyze the transformative power of intrinsic in-game ...
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How can you reach your business goals despite advertisers’ uncertainty about their media investment profitability? Whether you are an adtech professional, an advertising network or ...
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Do you really know how to create a successful brand lift and read the results? This article explains how to objectively prove the success of ...
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One of the main challenges for marketing departments is to prove the real impact of each of the actions that are carried out on a ...
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Are you familiar with DOOH? This advertising format offers many advantages in terms of creativity, targeting and performance measurement. In this article, we explain everything ...
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Connected television (CTV) is invading our homes and revolutionizing our content consumption habits. For advertisers, this medium is an excellent opportunity to reach consumers who ...
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An advertising campaign is a wonderful opportunity to promote your brand and your products, or showcase your story. But how do you make sure it ...
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Happydemics supports Leroy Merlin in measuring the effectiveness of its advertising. You can find out more about our partnership from a chat with Romain Dubois, ...
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Targeting to improve your aim could be the adage of any advertising professional. Because what good is a message if it is not delivered to ...
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