Effective ways to prove campaign impact in 2026
Marketing leaders in 2026 face a paradox. They have access to more data than ever before, yet proving campaign impact has become harder, not easier. ...
Read MoreBrowsing category
Data & measurement
Advertising campaign ROI analysis | Why brand lift is a critical metric you likely misunderstand
The missing piece: Brand Lift and its role in ROI Brand lift measures the incremental **change in consumer perception caused by an advertising campaign. It ...
Read More
Brand lift in retail media: the unsung hero
Retail media has become one of the fastest-growing and most influential channels in modern advertising. As retailers transform their digital ecosystems into powerful media platforms, ...
Read More
How to measure DOOH Ad recall: the complete guide for modern advertisers
Digital out-of-home (DOOH) advertising has evolved into one of the most dynamic and high-impact channels in modern media planning. With screens now embedded across city ...
Read More
How to measure brand lift for digital audio and podcasts
Digital audio has become one of the most immersive and emotionally resonant media channels. From podcasting to streaming platforms, listeners choose audio environments with intention ...
Read More
How to measure brand lift: KPIs, methodologies, and best practices
When a campaign is live, impressions and clicks only tell part of the story. Marketers need to know whether their advertising is actually moving the ...
Read More
How to measure ad recall
In today’s highly competitive advertising landscape, it’s easy for brands to get lost in the noise. Consumers are exposed to thousands of messages daily, making ...
Read More
Brand lift vs. brand awareness vs. brand recognition: key differences and how to measure each
In a noisy advertising landscape where attention is fleeting, understanding how consumers relate to your brand is more important than ever. Marketers often use terms ...
Read More
What is ad recall — And why you should be measuring it
In a saturated advertising environment, grabbing attention is only half the battle. What really matters is whether your audience remembers your message. That’s where ad ...
Read More