The top lessons of entrepreneurial leadership
In an industry defined by speed, scale, and constant reinvention, leadership can easily become transactional. Dashboards replace dialogue. Growth eclipses meaning. And yet, some leaders ...
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Advertising campaign ROI analysis | Why brand lift is a critical metric you likely misunderstand
The missing piece: Brand Lift and its role in ROI Brand lift measures the incremental **change in consumer perception caused by an advertising campaign. It ...
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Brand lift in retail media: the unsung hero
Retail media has become one of the fastest-growing and most influential channels in modern advertising. As retailers transform their digital ecosystems into powerful media platforms, ...
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Authenticity, attention & accountability: what 2025 teaches us about impactful advertising
Based on Happydemics’ Brand Lift results (Q4 2024 – Q4 2025) In a year shaped by economic tension, media fragmentation, and AI-fueled acceleration, one truth ...
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Retail media analytics and benchmarks for 2026
Introduction Retail media has moved from a promising innovation to one of the fastest-growing and most strategically critical advertising channels. As retailers like Amazon, Walmart, ...
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How to measure DOOH Ad recall: the complete guide for modern advertisers
Digital out-of-home (DOOH) advertising has evolved into one of the most dynamic and high-impact channels in modern media planning. With screens now embedded across city ...
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How to measure brand lift for digital audio and podcasts
Digital audio has become one of the most immersive and emotionally resonant media channels. From podcasting to streaming platforms, listeners choose audio environments with intention ...
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How to measure brand lift: KPIs, methodologies, and best practices
When a campaign is live, impressions and clicks only tell part of the story. Marketers need to know whether their advertising is actually moving the ...
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How AI is transforming the advertising industry
Artificial intelligence (AI) is no longer a futuristic promise — it’s now the driving force reshaping how brands connect with audiences, optimize performance, and measure ...
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